We have so much technology today that being online for the most part is the place to be to advertise, do business and more but one thing that hasn’t gone out of style is radio! Yes radio can be streamed online etc.. but it’s still the radio and find that it’s fascinating that the online world has not made the radio defunct.
I don’t play cds when I’m driving I have the radio on, mind you most of the time (not all) it’s sattelite radio since there are less commercials but there are still some being played. I can’t imagine radio going out of style but that’s just me. It’s still a viable market for sure right now and a decent option for businesses that can’t afford television advertising they can sometimes afford radio advertising. I know we can all picture those times driving in our cars listening to the radio, for most of us it’s a daily event. A certain tune sticks in your head, a certain jingle for a radio commercial catches your attention and rattles around your head all day long. Yep radio advertising is still a great way to go for those who can afford it.
I’m not quite there yet for my business to be able to do much paid advertising but I always thought it would be so very cool to be listening to the radio and hear your ad come on. Even though it’s only for a few seconds it can stay with you all day! One day maybe one day my business will have a jingle of it’s own 🙂
What television or radio commercials come to mind for you? Feel free to comment below.