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THE BRAVE NEW WORLD OF ROMANTIC RELATIONSHIPS DOESN’T COME WITH A MAP
New Cultural Exploration by Leo Burnett Reveals Surprising Truths About Modern Day Relationships
This fascinating new exploration by by global advertising agency Leo Burnett reveals the lyrics to the age-old children’s playground song “first comes love, then comes marriage, then comes baby in the baby carriage” may have reached their expiration date. Actually I don’t think this will come as a surprise to many at all, it’s been out of date for a while. Today’s romantic relationships don’t come with a guidebook, timeline or predestined result.
“Relationships are like culture and technology, always evolving and always in motion, in real time,” said Mick McCabe, Leo Burnett’s chief strategy officer. “In some ways, relationships offer a window to broader culture at a particular point in time.”
Exploring this notion, Leo Burnett unveiled Humans Being™ Relationships, an interactive, online platform providing cultural analysis, research findings, expert interviews and intimate conversations with real people on the state of relationships in 2014. It’s part of advertising agency Leo Burnett’s commitment and interest to understanding the changing face of human behavior, and the ever-changing, and never-changing, human condition.
Research Findings: What You Don’t Already Know
Humans Being Relationships outlines its top findings in this brave new world of relationships. Among the topics discovered, what’s good in the boardroom doesn’t necessarily work in the bedroom; People treat relationships like financial investments; We live in an “updating” culture where the increasing normalization of breaking up over text messaging is rampant.
There’s so much more to read and I think you’ll find it quite interesting! To read more on Leo Burnett’s exploration on Modern Day Relationships GO HERE!